About DOOH Advertising

Digital out-of-home (DOOH) advertising refers to the use of digital media to display promotional content in public places. It typically involves the use of digital billboards, digital signage, and other electronic displays that are placed in high-traffic areas such as airports, shopping malls, and city centres. DOOH encompasses various digital signage formats, such as digital billboards, digital transit displays, interactive kiosks, and digital screens in shopping malls, airports, stadiums, and other high-traffic locations. Sigmaverse houses DOOH media spots across 4 types: Residential; Corporate Workspaces; Retail Spaces & Malls. DOOH advertising has several benefits, including the ability to reach a large and diverse audience, deliver personalised and engaging content, and provide measurable results. Our DOOH services in India leverage the latest digital signage technology to deliver captivating and impactful advertising messages to your target audience. The ability of DOOH to engage consumers when desire is strong, capture attention, build relationships, and drive purchases in-store sets it apart from other marketing channels. As such, DOOH can be extremely effective right up and down the sales and marketing funnel – impacting not only brand awareness, but consideration and ultimately in-store sales revenue.